Manchester City Twitter Fail

Normally I cite MCFC as leading the way in digital. I love their site, particularly the fan map and user generated content.

However, the Twitter Hashtag on the side of the celebrations bus last week was #together. So, whats the problem? Unfortunately any tweet which contains "together" also returned upon searching the Hashtag so completely negating the point, diluting the MCFC celebration tweets with irrelevant messages.

Lesson is, if you plan to hang a campaign off a Twitter Hashtag, make sure it is unique. #citytogether #mcfctogether would have worked.

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