VW learns that social media can be friend and foe - Pure genius from Greenpeace

VW recently launched a brilliant campaign based around Star Wars, The Dark Side. They have used social media to spread the word on YouTube, but on 28th June 2011 Greenpeace launched a counter campaign with a daring stunt in London. It quickly spread around Twitter, Youtube and into traditional media.

 

The bright people at Greenpeace have launched a counter campaign using the same branding against VW's emmisions stance. This is pure genius

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The mobile ecommerce explosion - Infographic

In 2009 the market was worth $1.9 billion. By 2015 mobile commerce will be worth $15 billion globally. Right now 

• 51% of shoppers are more likely to buy from retailers with mobile specific websites
• Men aged 30-49 are most likely to buy via mobile platforms

Source http://www.mobi-cart.com/blog/industry/mobile-e-commerce-infographic

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Genius Scan - create pdfs of photos on your iPhone

This very handy app can be used to record business cards, capture presentation slides, whiteboard notes. Embed multiple images or photos into one document. You can then save it to iBooks, Dropbox, email or evernote. Marvellous.

28-06-2011_08-11.pdf Download this file

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Stunning! - U2 rates 500 tweets a minute during Glastonbury even before tax protest

I've never witnessed a subject like it. Twitters servers were no doubt hammered like never before during their live performance at Glastonbury, and this is before the much anticipated and hyped high profile tax dodging protest. Remains to be seen what form that will take, if any.

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A truly remarkable museum full of dead stuff - The Natural History Museum

It's to be expected, a lot changes in 32 years between visits, but I was profoundly taken with a recent visit to The Natural History Museum. The dinosaurs were a massive hit with my 3 year old daughter, particularly the animatrix T-Rex, absolutely spell bound.

What I hadn't expected, and nearly missed was The Darwin Centre, a daring architectural gem encapsulated within the museum looking like a high tech egg. Within this imposing multi-storey structure was a fascinating collection of priceless artefacts and a huge library of life on earth. Whatever you do, don't miss this!

And if that wasn't enough, the humble and very unexpected gardens were a piece of welcome tranquility.

I've been to a lot of museums, this one is outstanding, multi-faceted and should be celebrated. The kind of place that makes you very proud to be British.

See the full gallery on Posterous

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Open Source is a requirement - Cabinet Office

In February 2011 the Cabinet Office published a significant document describing the significance of Open Source platforms in providing cost savings, stimulating innovation, improve compliance, interopability and adopt new technologies. This discussion naturally included mention of Drupal.

Open Source System Integrator Forum [PDF]

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Google to stop supporting IE7, Safari 3, Firefox 3.5

I am pleased to report that from August 1st 2011 Google will no longer support IE7, Safari 3, Firefox 3.5 on their platform. These moves are significant because it puts further pressure on organisations stuck on older browsers to upgrade.

One of the main reasons why the public sector and some businesses persist with older browsers is their proprietary software does not work on newer browsers. They are often tied in by vendor licensing or the costs of migrating code prevents innovation. At some stage this has to change, the announcement by Google adds welcome weight to the debate.

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301 404 302 500 503 Canonical WTF! Here's an explanation ....

Ever wondered exactly what all these redirects actually mean from a visitor, search engine bot and link juice perspective? Well SEOMoz have generated a really useful infographic.

 

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New SEO Modules every Drupal site owner should know about

I have always experienced good SEO performance when using Drupal. It's support for clean / search engine friendly urls, xml sitemaps, ping, page title, meta tags (nodewords), global redirect, google analytics are all well established must have tools in an SEO's kit. There are however several modules which some of you may have missed.

Content Analysis

This module performs content evaluation per node using Alchemy and Scribe APIs. It reports and recommends improvements which can be made to keyword densities, page title and body content, readability and W3C compliance. Whilst all of these are possible with external tools I really like the fact that it is integral to the site publishing workflow.

http://drupal.org/project/scribeseo

SEO Friend

Duplicate page titles and meta descriptions are a factor in SEO. This tool streamlines the process of locating and managing duplicates by generating reports listing culprits. It also presents recommendations for settings of path auto.

http://drupal.org/project/seo_friend

Link Checker

This is not a new module but certainly less talked about. It performs periodical checks for broken links within content. On large sites this is particularly useful.

http://drupal.org/project/linkchecker

Google Analytics Reports

Expose top line metrics from Google Analytics to site owners. In one screen establish which sites and search terms are generating most traffic, which pages are most popular and what traffic trends exist. 

http://drupal.org/project/google_analytics_reports

 

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